What information do we collect?
We only collect, keep, use or share information that we need for genuine business purposes, when you’ve explicitly consented us to do so, or when we’re legally obliged to. Generally this is if you have contacted us and includes your name, email address, phone number and any other information you supply us with, for example job application details or feedback on our stores.
To deliver the best possible web experience we collect anonymised information about your internet connection and browser as well as the country where your computer is located, the web pages views during your visit and search terms you may have used to access the site. You can read more detail on how we collect this anonymised data using Google Analytics in our Cookies Policy.
Your social media username, if you interact with us through those channels to help us to respond to your comments, questions or feedback. We actively use social media platforms as a way of connecting and getting closer to our customers to hear and understand what our customers think about us and our products and services. The social media sites we interact with typically have their own privacy policies explaining how they use and share information. You should be sure to read these before you use them and be happy with how your personal information is treated.
How do we use your information?
Data regulations mean that we are allowed to use and share your personal information only where we have specific and proper reason to do so. As such, we use your information in a number of different ways:
To verify your identity.
To respond to your queries, refund requests and complaints. Handling the information you send enables us to respond to you. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service possible and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. We’ll also monitor your browsing activity with our website to help us to quickly identify and resolve any problems and protect the integrity of our website. We’ll do this all as part of our legitimate interest.
With your explicit consent, to send you personalised communications by email in relation to news and offers from Fishkeeper Scotland. We do this on the basis of consent. (You can opt out of our email communications at any time using the relevant links or our email newsletters).
To send you communications that are required by law or which are necessary to inform you about changes to the services we provide to you. For examples, updates to our policies, product recall notices, and legally required information relation to your orders.
To administer any of our prize draws, competitions and promotions which you enter based on your explicit consent at the time of entering.
For market research purposes, to better understand the needs of our customers.
To comply with our contractual or legal obligations to share data with law enforcement.
How do we protect your personal data?
We know how much data security matters to our customers and as such we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all pages of our website using https technology.
Access to your personal data is password protected.
We regularly monitor our system for possible vulnerabilities and attacks.
How long do we keep your personal data for?
We will hold on to your information for as long as you have your account or as long as it is needed to be able to provide the services to you or in the case of any contact you may have with our customer services team for as long as is necessary to provide support related reporting and trend analysis only.
Who do we share your personal data with?
Fishkeeper Scotland works with a number of trusted partners who support our business. All partners are subject to thorough security checks and will only hold the minimum amount of personal information needed to fulfil the orders you place or provide a service on our behalf.
Professional service providers such as marketing agencies, advertising partners and website hosts who help us run our business.
These organisations are subject to the following to keep your data safe and protect your privacy:
We only provide information to them required to fulfil a specific service, like email newsletters or loyalty schemes.
They may use your data only for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
We do not and will never share your personal data with third party companies for the purposes of them marketing their products and services to you.
What are your rights over your personal data?
You have a number of rights relating to the use of your personal information on fishkeeperscotland.co.uk:
The right to be informed about how your personal information is being used by the website.
The right to access the personal information we hold about you
The right to request the correction of inaccurate personal information we hold about you.
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
The right to stop direct marketing messages, and to withdraw consent for other consent-based processing at any time.
The right to request that we transfer elements of your data either to you or another service provider.
The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.
You can find out more about these rights at
Our site uses software to provide high level encryption technology.
Please note, we will never contact you by email to ask you to send or confirm any personal details. If we need any information of this nature we will only contact you by telephone. Never send any sensitive information such as passwords or credit card information by email.
Links to Other Websites
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.
Use of Children's Data
If you are under 16 years of age you must obtain parental consent before providing your personal details to this website including submtting an enquiry, job application or joining our email newsletter. We do not knowingly collect personal data from children under the age of 16. If you are under the age of 16, please do not submit any personal data through this website. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce privacy policies by instructing their children to never provide personal data without their permission. If you have reason to believe that a child under the age of 16 has provided personal data to us though this website, please contact us via this form and we will endeavour to remove it.
Last updated: 10th July 2018